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About us

Welcome to COOL-IT Tackle Systems, where innovation meets passion on the water. Founded by Bill Donahou, an avid fisherman with a lifelong love for the sport, COOL-IT was born out of necessity. After years of fishing in the scorching Texas sun, Bill realized that nothing on the market could protect his tackle from the heat and UV rays. Determined to find a solution, he crafted the first Cool-It Tackle System right in his garage.